Mazda Digital Certified Program

The Mazda Digital Certified Program offers you industry leading partnerships, products and services to effectively optimize your digital marketing efforts.

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We’re here to help you harness the power of your customer interactions and unleash your dealership.—so you can sell more cars, retain more customers and increase profits.

Why CDK?

We are a technology company at our core.

We balance the art of relationships with the science of behaviors. We have unparalleled access to the most robust sources of data on consumer shopping behavior in the auto industry. We use this robust information to constantly improve our products and carefully design them to work together so you receive the best digital experience. We offer Digital Marketing Solutions to help you attract the right customers, drive sales and retention and deliver personalized, branded experiences. Make sure you remain relevant with tailored, innovative solutions designed to help you continue to play a central part in the sales process as customers shift their purchasing habits. Provide Personalization with advertising that works with our websites to deliver targeted messages – personalized experiences – that connect shoppers with your vehicles. Develop and deliver simple, integrated solutions that drive customer satisfaction to improve dealer profitability and efficiency.

Only CDK can:

  • Turn your website into your best salesperson.
  • Completely change your website design in minutes, not days, weeks or months.
  • Deliver targeted messaging for new, used and certified vehicles and the service department that keeps customers on your site longer, delivering more vehicle views, hero clicks and repeat visitors that in more customers to your showroom.
  • Give you tools on your website that integrate with your CDK DMS.
  • Create a consumer experience that drives profit with quotes and payments that match the sales desk.
  • Use customer records to display actionable content on your website automatically targeted to your current owners to drive fixed ops sales and retention
  • Offer our level of customer service and technical support. We make it easy to keep your content up to date and keep your website selling for you.

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Flexible Website Design

CDK’s flexible platform provides a broad collection of website designs that look great on any device (desktop, tablet, smartphone), offering dealers a diversity of ways to differentiate and stand out in the local market. This is enabled by offering extensive site editing capabilities through an easy-to-use interface in Dealer Command Center for website design, SEO and performance results. CDK’s powerful and comprehensive websites platform delivers unprecedented speed and flexibility in building, updating and changing dealer sites, marrying beautiful consumer web experiences with dealer-specific needs, providing the critical foundation for maintaining an industry leading solution, and paving the way for CDK’s intent engine.

Search Engine Optimization Services (available in Premium Package)

Take advantage of CDK SEO Essentials service, which provides initial and ongoing SEO focused on growing your profit centers; including homepage, service, parts and accessories pages and model landing pages.

Integrated Inventory Incentives and Specials

CDK is enhancing your customers’ experience and saving YOU time by offering fully automated integration of OEM incentive data. We will provide consistent and accurate incentive data for consumers and dealers to use throughout the vehicle sales process. Shoppers have more visibility to cash and financial incentives available at the VIN level to help them in making their buying decisions across all devices.

Dealers also have the ability to create, manage and measure performance of custom inventory specials and coupons posted to their CDK website and VDP pages to support new, certified, and preowned vehicles.

Personalization (available in Premium Package)

Get Shoppers looking at your inventory immediately -- If no two shoppers are the same, no two website experiences should be the same. Our exclusive personalization technology empowers your dealership to reduce clicks and get shoppers engaging with your inventory as quickly as possible. The CDK Customer Cloud analyzes shopper behavior in real time and greets each individual visitor with the most relevant content, moving shoppers into your inventory as quickly as possible.

Award Winning Technical Support

Technical Support Specialists identify, diagnose, and resolve technical issues you encounter with your website and digital marketing tools, and assist you with any inquiries you have with your CDK Global digital marketing products and services. These experts support your technical needs. Technical Support's typical phone wait time is very low with 90% of our calls historically answered in less than 60 seconds.

CDK Dealer Command Center – Fully Integrated Analytics Reporting Suite and Site Editor

CDK delivers world-class, industry-leading insights. Dealers have visibility into the consumer journey, and consumer engagement. We understand Dealers rely on data to understand the effectiveness of their digital strategy and to make decisions that have a significant impact on their business. CDK’s refreshed and improved reporting suite provides data and insights to help Dealers understand website and engagement metrics, traffic sources, lead generation activity, advertising performance, inventory, and audience data.

Engagement Map

Engagement Map illustrates how different audiences engage with the Dealer’s website. It details impression / hover / click metrics of various website page parts by audience. By revealing which makes & models are generating the most interest & engagement on the website, a Dealer can adjust their strategy accordingly.

Integrated CDK Blog

Grow your business and improve your organic SEO by engaging new and existing customers with a fully integrated blog.

Video Merchandising (available in Premium Package)

Inventory Pic-to-Vid showcases actual vehicle photos, applies a human voiceover and animated graphical overlays and creates a custom interactive ‘walk around’ video experience for each of the vehicles on your lot

Promo Pop (available in Premium Package)

Traditionally, promotion features for dealer sites are generic offerings pushed to all shoppers, for all models, and often suppressed with pop-up blockers. With Promo Pop, dealers are able to target promotions based on the shopper’s model of interest. The feature integrates with the dealer site so that promotions render even with pop-up blockers enabled and with offers defined by the dealer.