Mazda Digital Certified Program

The Mazda Digital Certified Program offers you industry leading partnerships, products and services to effectively optimize your digital marketing efforts.

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Don’t judge a book by its cover. While Dealer Inspire’s platform may look sleek, its data driven approach to design and functionality is second to none. Using Google’s Material Design elements, Inspire operates by constantly innovating and implementing change based on behind the scenes ROI and event testing. DI breaks the mold by using platform originating digital retailing tools such as geo-fencing, personalization, advanced payment calculator, Conversations (live chat), YouTube video plugins, and more. Adding the backend components of the True ROI dashboard, inventory analytics and customer intelligence module, dealers will have everything they need to handle leads better and measure results in a way they never could have before.

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BUILT-IN WORDPRESS

Dealer Inspire is built on top of Wordpress, a powerful, agile, and easy-to-use Content Management System on the web. 22% of all new websites are using Wordpress for a reason — this open-source system is constantly evolving with new functionality, search engines favor its easily indexable pages, and your team can jump in and start using your new site right away without learning any complicated tools.

RESPONSIVE DESIGN

Your customers are now mobile — shopping on phones and tablets as much as desktops — so your website needs to be fully-optimized on all devices. Our responsive website design adapts beautifully to each of these different device types, providing a clean, complete experience to all visitors.

DYNAMIC INSTANT SITE SEARCH WITH KNOWLEDGE GRAPH

Our new homepage site search goes from 0 to 60 faster than any other platform out there. Once users type a single letter, our site search intelligently displays a dynamic knowledge graph with relevant VDPs, inventory feeds, and pages, instantly giving visitors what they came for, and leading them towards conversions.

DYNAMIC OEM LEASE AND FINANCE PAYMENTS

Your Dealer Inspire website constantly updates to display the latest lease offers from your manufacturer, so you don’t have to. OEM lease specials and their monthly finance payments will automatically populate into feeds that can be conveniently filtered by customers for an enticing shopping experience.

PERSONALIZATION

Like any good salesman, Dealer Inspire remembers information about customers, recognizes what they want, and then creates a personalized experience to make sure each visitor finds what they’re looking for right away. Based on over 30 different personalization factors — including location, interest, and browser history — Dealer Inspire tailors its sales approach to the individual.

GEO-FENCING

The geo-fencing module, which also comes standard with every Dealer Inspire website, allows you to target customers in specific areas — including your competitor's showroom floor — with customized messaging, offers, and conquest campaigns. Appeal to new customers with pin-point, personalized accuracy and gain market share.

TRUE ROI DASHBOARD

The TrueROI Dashboard is the heart of Dealer Inspire's reporting system. By combining sales data with marketing analytics our platform is able to attribute sales to each marketing strategy, providing a true ROI on all of your marketing efforts. The TrueROI Dashboard breaks down conversions by paid, organic, direct, and calls — detailing exactly what the return on investment is for each.

SAVE VEHICLES MODULE

Dealer Inspire enables visitors to create a wishlist of vehicles they’re interested in, making their shopping experience easier while generating leads for your team. Accounts can be instantly created with email addresses or through social media platforms, connecting you with customers who will be floored when you’re able to offer them exactly what they’ve been looking for.

ADVANCED SEO

Dealer Inspire comes fully optimized for search engines, with advanced meta, schema microdata, and flawless internal link structure before your site even launches. It would be a shame if the best looking and performing platform couldn’t be found, so our team optimizes every page with painstaking detail to send your dealership towards the top of the search results.

RETURN VISITOR NOTIFICATION

Customers who come back to your website for another look are primed to buy, so Dealer Inspire automatically notifies you of their return — providing you with their contact information, the specific models they’ve been looking at, the number of days they’ve been in market, and many other details that put you in position to make a sale.

PAGE BUILDER WITH INVENTORY AND FORMS

Our Page Builder enables beginners to create the kind of fully customizable pages that would take extensive HTML coding experience on other platforms. Choose from a simple menu to build pages that pull in highly-specific inventory feeds and field forms to bring your customers a dynamic user experience that leads to conversions.

SMART CREDIT APPLICATION

Online credit applications can be one of the most effective lead generators for dealers — when they’re filled out — but the vast majority of customers are too wary to give over financial information online, and don’t submit. We’ve created a Smart Credit Application that only asks for simple contact information before more personal details, capturing the lead upfront and putting your team in touch with customers who will be happy to come in for face-to-face financing.

INVENTORY ANALYTICS

Dynamic algorithms based on factors such as VDP views and days on lot monitor every vehicle in your inventory to show you which cars are hot, and which need your attention. Price your stock based on advanced analytics and watch for the results. (available in Accelerated Package)