Mazda Digital Certified Program

The Mazda Digital Certified Program offers you industry leading partnerships, products and services to effectively optimize your digital marketing efforts.

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Dominion websites, built with responsive website design, provide a consistent user experience to keep car shoppers connected to your inventory and your brand – no matter which device they use. Everything you do online — social media, reviews and ratings, video and email marketing, eNewsletters, SEM/PPC advertising, and more — leads consumers to your website. It’s the first experience the customer will have with you. It’s your showroom and your brand. Our award-winning responsive design platform will help you make each customer experience a good one.

  • Conversion Power – Dealers see up to an 8x increase in conversions compared to their previous websites.
  • Speed – Capture and retain more visitors with an industry-leading two second average load time.
  • Responsive Design – Google-recommended platform for optimal display across all devices.
  • Conversion Tools – Solutions to help digital consumers shop by payment, by preference, and based on their trade.
  • Usability Testing – Behavioral and A/B testing ensures your site design is based on science.
  • Content & SEO – Vehicle merchandising, model-specific landing pages, rebates & specials, ratings & reviews.
  • Reporting & Analytics – Single dashboard reporting, alongside results from your Dominion social media, reputation, digital advertising, and email campaigns.

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Essential Website

Key Features:

  • Fully Responsive Mobile-First Design
  • Industry Leading Page Load Speeds
  • Full Digital Marketing Dashboard for Reporting
  • Full Administrative Access for managing Content, Inventory, Promotions, Media, and more
  • Six Call Tracking Numbers
  • Support for all third-party integrations
  • All required MNAO and Shift Digital integrations
  • Multilingual Capabilities
  • Model Showroom pages for all current Mazda models
  • Site Secured Via HTTPS (SSL)

Introductory Price: $799/mo

Excel Website

Upgrade your site for stronger engagement and more leads. Adding unique content, increasing SEO, and including tools like Price Alerts as well as rebates and incentives on your vehicle pages allows for shoppers to spend more time on your site, ultimately leading to increased sales.

Key Features: Includes Everything in Essentials, plus:

  • Shopper Tools (Save Vehicles, Get Price Alerts)
  • OEM Rebates & Incentives Integrations on SRPs, VDPs, and Showroom pages
  • Managed Search Engine Optimization (SEO)
  • One Handwritten, Unique Content Page per Month
  • Heatmapping & A/B Testing
  • CarStory integration on used vehicles

Introductory Price: $1,599/mo

Eclipse Website

Key Features: Includes Everything in Excel, plus:

  • Up to 3 custom, handwritten content pages per month
  • 5 Fixed-ops Content Pages plus a Service Portal
  • Up to 6 custom homepage banners created per month

Introductory Price: $2,399/mo

Website Accelerators

Enhance your responsive websites with these add-on solutions for increased leads, shopper engagement, and higher conversions that lead to more traffic to your dealership.

My Payment

Shopper engaged, high closing lead generation tool providing "Shop-by-Payment", VDP/SRP payment conversion and credit center pre-qualification for a dealer’s website. Get up to 77% increase in website traffic with the My Payment solution.

"Soft-pull" credit billed separately by credit vendor at $2.25 per analyzed lead.

Introductory Price: $1,199/mo

Managed Search Engine Optimization (SEO)

Organic Optimization includes meta tag & online content management to enhance search engine placement (Google, Yahoo and Bing).

Includes monthly reporting, quarterly reviews and ongoing consultative services.

Introductory Price: $449/mo

Fixed Ops Content Package

Up to 6 pages of handwritten, custom content, focused on Fixed Ops. Includes a Service Portal Page linking to the other content. Content updated Quarterly.

Introductory Price: $349/mo

Enhanced Fixed Ops Content Package

A full suite of handwritten, custom content pages, focused on Fixed Ops. Includes a Service Portal Page linking to the other content. Content updated Quarterly.

Introductory Price: $599/mo

Monthly Content Page

One content page each month based on a standard layout, with custom content based on a topic currently relevant to the dealer and their market.

These pages include custom SEO-rich targeted content about the dealer, and the dealer's location to assist in driving traffic and conversion.

Introductory Price: $100/mo

Monthly Banner Creation

Creation of one banner each month for use on the dealer’s site.

Introductory Price: $70/mo