We’re here to help you harness the power of your customer interactions and unleash your dealership.—so you can sell more cars, retain more customers and increase profits.
We are a technology company at our core.
We balance the art of relationships with the science of behaviors. We have unparalleled access to the most robust sources of data on consumer shopping behavior in the auto industry. We use this robust information to constantly improve our products and carefully design them to work together so you receive the best digital experience. We offer Digital Marketing Solutions to help you attract the right customers, drive sales and retention and deliver personalized, branded experiences. Make sure you remain relevant with tailored, innovative solutions designed to help you continue to play a central part in the sales process as customers shift their purchasing habits. Provide Personalization with advertising that works with our websites to deliver targeted messages – personalized experiences – that connect shoppers with your vehicles. Develop and deliver simple, integrated solutions that drive customer satisfaction to improve dealer profitability and efficiency.
Only CDK can:
With CDK, you’ll convert more shoppers into buyers—and sell more cars.
GOLD: Execute flawlessly on digital advertising essentials.
Utilize paid search, retargeting, and behavioral targeting across thousands of sites for both mobile and desktop. Drive traffic with ready-to-go Mazda creative that can be turned on quickly across search and display networks – for all the cars on your lot.
Platinum: Drive your business in the digital world
Add to Gold package capabilities with dealer-specific branding and messaging, as well as support for channels like FACEBOOK and strategies like CONQUESTING other brands. Plus, use MODEL-SPECIFIC strategies to focus advertising on particular vehicles while supporting your entire business. Take advantage of all the Gold package channels, premium auto site advertising on mobile and desktop.
Diamond: OWN your brand online
Tell your story, sell more cars. Take advantage of all the advertising resources CDK has to offer for vehicle sales. Get your message out through all Gold and Platinum capabilities, extending your TV and radio advertising to VIDEO PRE-ROLL, and PANDORA AUDIO ADVERTISING.