Mazda Digital Certified Program

The Mazda Digital Certified Program offers you industry leading partnerships, products and services to effectively optimize your digital marketing efforts.

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We’re here to help you harness the power of your customer interactions and unleash your dealership.—so you can sell more cars, retain more customers and increase profits.

Why CDK?

We are a technology company at our core.

We balance the art of relationships with the science of behaviors. We have unparalleled access to the most robust sources of data on consumer shopping behavior in the auto industry. We use this robust information to constantly improve our products and carefully design them to work together so you receive the best digital experience. We offer Digital Marketing Solutions to help you attract the right customers, drive sales and retention and deliver personalized, branded experiences. Make sure you remain relevant with tailored, innovative solutions designed to help you continue to play a central part in the sales process as customers shift their purchasing habits. Provide Personalization with advertising that works with our websites to deliver targeted messages – personalized experiences – that connect shoppers with your vehicles. Develop and deliver simple, integrated solutions that drive customer satisfaction to improve dealer profitability and efficiency.

Only CDK can:

  • Turn your website into your best salesperson.
  • Completely change your website design in minutes, not days, weeks or months.
  • Deliver targeted messaging for new, used and certified vehicles and the service department that keeps customers on your site longer, delivering more vehicle views, hero clicks and repeat visitors that in more customers to your showroom.
  • Give you tools on your website that integrate with your CDK DMS.
  • Create a consumer experience that drives profit with quotes and payments that match the sales desk.
  • Use customer records to display actionable content on your website automatically targeted to your current owners to drive fixed ops sales and retention
  • Offer our level of customer service and technical support. We make it easy to keep your content up to date and keep your website selling for you.

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Why Digital Advertising with CDK?

  • CDK has the expertise and technology to deliver results that matter—while stretching your advertising dollars further.
  • Our digital advertising packages help you look great with high-end designs and look deeper through customized, targeted solutions.
  • We're the only provider who can execute a broad-changing effort while providing deep industry knowledge and individual dealer focus all at once.

With CDK, you’ll convert more shoppers into buyers—and sell more cars.

Get in front of shoppers who are ready to buy

  • CDK has direct relationships with high-traffic sites—like CarGurus, Kelley Blue Book, Edmunds, Amazon, and more—where serious car shoppers are.
  • Land in-market customers likely to buy and match your messaging with the vehicles they’re most interested in.

Deliver more buyers

  • Stretch your advertising dollars with a platform that casts a wide net, doubling down on channels that deliver using real-time optimization and responding to website metrics.
  • Respond to customer behavior in real time and reach more relevant prospects within your budget.

Choose the right plan for you

  • Forecast with confidence through flat management fees, and predictable pricing.
  • Find the plan that best fits your needs and budget, with the strategies and channels that matter.
  • Select from a range of professional, agency-grade creative options.


GOLD: Execute flawlessly on digital advertising essentials.

Utilize paid search, retargeting, and behavioral targeting across thousands of sites for both mobile and desktop. Drive traffic with ready-to-go Mazda creative that can be turned on quickly across search and display networks – for all the cars on your lot.

Platinum: Drive your business in the digital world

Add to Gold package capabilities with dealer-specific branding and messaging, as well as support for channels like FACEBOOK and strategies like CONQUESTING other brands. Plus, use MODEL-SPECIFIC strategies to focus advertising on particular vehicles while supporting your entire business. Take advantage of all the Gold package channels, premium auto site advertising on mobile and desktop.

Diamond: OWN your brand online

Tell your story, sell more cars. Take advantage of all the advertising resources CDK has to offer for vehicle sales. Get your message out through all Gold and Platinum capabilities, extending your TV and radio advertising to VIDEO PRE-ROLL, and PANDORA AUDIO ADVERTISING.