Mazda Digital Certified Program

The Mazda Digital Certified Program offers you industry leading partnerships, products and services to effectively optimize your digital marketing efforts.

Enroll Now

What’s Your CAROI? Automotive retail’s most transparent digital advertising provider

DEP has been consistently rated as a top SEM/ PPC provider in the industry by DrivingSales. CAROI is a system created by dealers, for dealers, and it is the last digital marketing solution you will ever need. By employing the nation’s best IT and web professionals, we take the guesswork out of internet/web marketing. Our turnkey marketing solutions deliver quantified results. Let DEP drive the customers to your site while you focus on doing what you do best as a Mazda dealer: selling Mazda cars and SUVs!

Having a dynamic website is an important piece of the puzzle, but ensuring that your website is constantly being visited by highly qualified visitors is what will cause your sales to soar. DrivingSales consistently rates DEP as a top SEM/ PPC provider, with ratings from the actual dealers who use the product. They appreciate the complete transparency. Dealers see firsthand the lead attribution and cost per lead, not just cost per click. Only DEP has the ability to optimize the digital advertising based on cost per sale and a true ROI. Schedule an online demonstration by calling 877-551-2555

Enroll NowLearn More

DYNAMIC INVENTORY BASED MAZDA & MAZDA CPO SEARCH MARKETING

Inventory searches on Google are at an all-time high. With our Dynamic Inventory Based Mazda & Mazda CPO Search campaigns, if a customer in your market is looking for a vehicle you have on the lot, our system will send them an ad for that vehicle. When they click on that ad, the system will take them to the vehicle’s listing page on your site. It’s an easy process for the customer to quickly find what they’re looking for, fill out a lead, and then come in the door.

CUSTOM CONQUEST/ GEO/LOCAL/ MARKET PROTECTION CAMPAIGNS

These campaigns are all about gaining market share and stealing opportunity from competitors by reaching new customers in the dealer’s market. These ads are custom written to reflect the dealer’s marketing messages, and are continuously tested to prove consistently greater ROI.

DEALER BRAND AND PROMOTIONAL REMARKETING

Focused remarketing campaigns designed to advertise aspects of the dealer’s business that the consumer has shown interest in.

DYNAMIC INVENTORY BASED VDP REMARKETING

Our dynamic remarketing system will take the vehicle images that customers specifically viewed on the dealer’s site, and use those images to create remarketing banners to continue to advertise to the customer as they browse other websites to draw them back to the dealer’s site.

BEHAVORIAL/PROGRAMMATIC DISPLAY ADVERTISING

Data driven display advertising program designed to identify in-market Mazda shoppers and send them banner ads as they browse the internet.

YOUTUBE VIDEO PRE-ROLL CAMPAIGNS

Video is king. If you want to rule the digital world, or at least the part that affects Mazda shoppers in your geographic area, then our video pre-roll placement strategies can provide the boost you are looking for. And if they click ‘skip’, it’s free! *dealer must provide video content.

USED CAR CUSTOM & DYNAMIC SEARCH MARKETING

Dynamic inventory campaigns dedicated to advertising the dealer’s used vehicles. Ads and keywords are generated for all used inventory as soon as they come through the dealer’s feed.

DYNAMIC INVENTORY FACEBOOK ADVERTISING

Dynamic inventory images are generated and sent to the Facebook platform. Ads are created based on the customer’s browsing history on the dealer’s site to provide the most relevant ad possible.

SERVICE & PARTS (CUSTOM SEARCH MARKETING/REMARKETING/DISPLAY)

Custom SEM/PPC campaigns targeted at in-market service customers. These campaigns can focus on any aspect of the dealer’s fixed ops department and are designed to drive service lane traffic and increased profitability.

Remarketing campaign dedicated to promoting offers and coupons for the dealer’s service customers who have already visited their website.

Banner ads designed to drive interest in the dealer’s parts and service department to generate more parts and service business.

ADVANCED EXECUTIVE DIGITAL MARKETING DASHBOARD

When it comes to your digital marketing, you can’t afford to be in the dark. Our Executive Marketing Dashboard gives you all of the data from your marketing accounts in one easy-to-use reporting system. Know where every penny of your budget is going, and see true conversion any time, any place.

DEDICATED CERTIFIED ACCOUNT STRATEGIST

Each Mazda enrollment comes with a dedicated automotive marketing strategist who is responsible for creating and managing the account as well as maintaining constant communication with the dealer.