Mazda Digital Certified Program

The Mazda Digital Certified Program offers you industry leading partnerships, products and services to effectively optimize your digital marketing efforts.

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Dominion’s Online Advertising Platform searches for customers that are in real-time buying cycles and converts them into dealership prospects. Our automotive advertising service provides campaign-based search marketing, VIN-centric search marketing, social media advertising, and more. Dominion empowers dealers to conduct a synchronized digital marketing campaign — all with a single vendor for a unified dealer marketing solution.

Actual Results:

  • 10X more ROI from Facebook advertising with Social Fixed Ops ads
  • 750 more shoppers generated in 30 days with Predictive Inventory ads
  • 84.5% increase in social traffic to the website
  • 110.0% increase in social traffic VDP views

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Essentials Search

Key Features:

  • Dedicated Certified Search Strategist
  • Comprehensive Keyword Research
  • Custom, dealer specific Ad copy
  • Custom, local campaign set up and optimization
  • Dynamic Call Tracking
  • Mobile Optimized Ads and Strategy
  • Full Extension Optimization
  • Monthly Reporting & Review
  • Quarterly strategy email

Introductory Price: $949/mo (plus actual media spend

Eclipse Search with ReMarketing

Key Features: All components of Essential Search, plus:

  • RLSA remarketing for Search
  • Custom Gmail Ad Design remarketing customers across Gmail and Display

Introductory Price: $1,399/mo (plus actual media spend)

Elite Search Campaigns

Key Features: All components of Eclipse Search with Remarketing, plus:

  • Custom Branding Display Ads
  • Custom Campaign Display Ads
  • Custom Conversion Page Design
  • Video Campaign Management
  • Campaign Management across Google, Youtube and Bing

Introductory Price: $2,299/mo (plus actual media spend)

Social Predictive Inventory

Key Features: Places your inventory in front of local in-market shoppers with a focus on aging and low activity VDPs. Includes $150 ad spend. Dealer can increase ad spend for increased results.

Predictive inventory drives high-quality VDP traffic through:

  • Launching model-specific ad campaigns targeted to local in-market customers, including those currently shopping for competing brands
  • Prioritizing ad dollars by focusing on aged units and vehicles with low VDP views
  • Automatically pulling sold vehicles from ad campaigns
  • A dedicated Social Advertising Specialist who grooms inventory to optimize images and descriptions for social media
  • Automated UTM tagging so that all performance can be inspected in Google Analytics
  • Sold vehicle report tracks relationship between shoppers from advertising and vehicle sales

Introductory Price: $799/mo

Social Dynamic Retargeting

Key Features: Converts more shoppers into leads using dynamic retargeting, which places the exact VDP the customer viewed in their newsfeed. Includes $150 ad spend. Dealer can increase ad spend for increased results.

Dynamic Retargeting increases conversions through:

  • Displaying the exact vehicle the customer viewed online and driving them back to the VDP
  • A dedicated Social Advertising Specialist who grooms inventory to optimize images and descriptions for social media
  • Direct integration with Google Analytics for complete ad performance transparency
  • Sold vehicle report tracks relationship between shoppers from advertising and vehicle sales

Introductory Price: $799/mo

Social Fixed Ops Lifecycle

Key Features: Connects directly with the DMS to provide relevant fixed ops messaging to early, mid, and mature owners and is designed to drive service appointments. Includes $150 ad spend.

Social Fixed Ops Lifecycle Ads generate service appointments through:

  • Leveraging your DMS to deliver relevant messaging to early, mid, and mature owners
  • Inviting customers with significant service downtime to return through exclusive offers and promotions
  • Reminding customers of oil changes and other regular maintenance
  • A dedicated Social Advertising Specialist who grooms inventory to optimize images and descriptions for social media
  • DMS driven ROI report displaying repair orders from exact customers that were targeted

Introductory Price: $999/mo