Mazda Digital Certified Program

The Mazda Digital Certified Program offers you industry leading partnerships, products and services to effectively optimize your digital marketing efforts.

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Build Your Digital Battle Plan with PureCars--And Dominate Your Market

Receive 100% Co-op Reimbursement for ad spend and management fees when you enroll with PureCars. PureCars realizes the power of synergy that comes from combining the best proprietary technology with incredible people. Established in 2007, PureCars offers dealerships and automotive marketers a comprehensive suite of digital advertising technology solutions to drive high-probability buyers to a dealer's site, optimize traffic once on their site and convert those customers in the showroom.

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Put Your Digital Battle Plan to Work with SmartAdvertising®

With our technology and the Mazda Program's immediate access to available Co-op funds, we'll handle the technical end so you can focus on what matters: maximizing ROI and driving your sales forward.

  • Maximize your spend​​ on our fully unified, multi-channel platform across Google, Bing, Facebook, Instagram, Display, Video and more
  • Grow your market share ​​by reaching the right in-market audiences with advanced ad technology purpose-built for automotive
  • Fill your service bays ​​with our highly targeted, aggressive offers for Fixed Ops
  • Feel confident in compliance​​, with our dedicated Co-op and compliance team, for your search, display, social, and video campaigns (New and CPO* inventory)

Grow Market Share & Sell More Cars with PureCars SmartAdvertising Integrated Digital Marketing Technology

Our fully unified SmartAdvertising digital marketing technology platform enables us to carry consistent messaging throughout the digital ecosystem, across extensive high-value sites, networks and devices. Capture shoppers at the peak of intent with comprehensive, Mazda compliant digital marketing technology solutions.

Paid Search

Google & Bing

Diversify spend across networks to reach shoppers unique to each. Enhance your ads with call, location extensions, offers and more.

Programmatic Display

PureCars Display Exchange

Bring them to your showroom with your best offers--Brand, incentive and VIN level ads. Reach shoppers wherever they are, with the right ad, every time.

Dynamic Retargeting

PureCars Display Exchange

Bring them back with dynamic, Mazda compliant, VIN level ads for vehicles they’ve already viewed on your site.


Facebook & Instagram

Reach and re-engage low funnel shoppers, more than 2x as accurately, with more data and exclusive audiences. Move your inventory faster.


YouTube, Facebook & More

Prospect and retarget with Mazda compliant video ads. Build brand awareness and promote Mazda incentives with video ads designed to engage.

Fixed Ops

Across Networks & Waze

Increase RO volume with aggressive offers and advertising solutions most effective for your parts and service campaigns, including Waze.

Stop Guessing... Know How To Dominate Your Market with ZipDriven

ZipDriven is a market-leading app with in-depth market and inventory data to help Mazda dealers target the right online shoppers, win the sale, and increase market share.

  • See where you’re winning​​, where you aren’t, and what to market to get you to the top
  • Identify your biggest competitors​​ with real market data intelligently filtered through actionable reports
  • Conquer your competition​​ with a digital battle plan based on data--not hunches
  • Access Make, Model and Market insights​​ for New and Used, 24/7

We’ve Got You Covered With “All About You” Dealer Support

While most providers invest heavily in their sales team, we’ve taken a different approach--one that puts YOU at the center of an experienced team of digital and automotive experts.

  • Strategic Sales Executives expertly architect a battle plan specific to your dealership
  • Digital Media Strategists come to you (in market) once a month to make sure your KPIs are on track
  • Performance Managers continuously monitor and fine tune your campaigns to maximize ROI

Feel Confident With a Certified, Experienced, Award-Winning Partner

We’ve been selected and vetted by Mazda, as well as Google, Bing, Waze and other top automotive Brands as a trusted, results-driven partner.

  • Mazda Digital Certified Solutions Provider​​ for digital marketing technology solutions
  • Google Premier Partner​​ | Access to the latest training, network updates, betas and promotions
  • Bing Elite SMB Partner​​ | One step ahead of network updates, budget optimization and incentives
  • First-Ever Waze Preferred Partner​​ | First to know the latest developments on the world's largest community based traffic and navigation app