Mazda Digital Certified Program

The Mazda Digital Certified Program offers you industry leading partnerships, products and services to effectively optimize your digital marketing efforts.

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With over 19 years of experience managing thousands of dealer campaigns, your search for a smarter, mobile-first, digital marketing solution ends here. Our social media, reputation management and integrated solutions are personalized for your business and continuously optimized to deliver consistent results. Search Optics has more Google certifications than anyone else in the industry, and is the 2015 and 2016 Google Mobile Champion.

Our co-op eligible marketing solutions include: Managed Paid Search (SEM)

  • Display & Video Advertising
  • Search Engine Optimization (SEO)
  • Local Search & Reputation Management
  • Social Media Management
  • UPTRACS® – Analytics and Reporting Platform

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Managed Paid Search

Target High-Quality Prospects at a Lower Cost-Per-Lead.

Our team of Google-certified Paid Search experts bids on keywords that target the right audiences with the right message to optimize search performance and drive more, high-quality leads. Instead of counting empty clicks, we measure results based on ROI – including cost-per-lead – and use the latest technology and bidding algorithms to drive those metrics.

Features include:

  • Most certified staff in the industry – active management and constant optimize your campaigns
  • Highest call volume – our clients receive the highest phone call volume per dealer than those who use alternative services providers
  • Campaign-level call tracking – actionable intelligence on each campaign report, available 24/7
  • Latest search engine features – from site links to location extensions, ads are built to capitalize on the latest features
  • Enterprise technology – the use of enterprise tools allows us to manage campaigns efficiently and pay the lowest bid prices
  • Customized ads – customized ad copy shifts the focus to strong call-to-action and drives traffic to your site

Display & Video Advertising

We reach your audience by targeting people, not just places

Our programmatic display solution balances the best of both worlds – bold imagery and captivating video with precise audience targeting – to reach in-market customers at the right time with the right creative. We partner with the best data providers to reinforce your brand message with every impression and at every step in the purchase process.

Features include:

  • Remarketing – by remarketing to existing site visitors, we drive down the cost of reaching new customers
  • VIN-level remarketing – we remarket to web users specific VDPs by showing them the actual vehicle researched in dynamic banner ads
  • Behavioral targeting – our team of experts targets potential customers using a wide variety of behavioral cues
  • Video – Search Optics uses pre-roll streaming video to advertise to in-market audiences and improve brand recall. Don’t have video assets available? Don’t worry, Search Optics offers video production for dealers at no additional cost.

Search Engine Optimization (SEO)

Improve Visibility and Search Rankings with a Content-Focused Strategy

Better content means better results, and nowhere is this more evident than in organic search rankings. At Search Optics, we know that great SEO is all about great content, which is why we focus on creating personalized, quality content that is relevant to your customers. You’ll show up earlier and more often than your competitors with quality content that generates recurring value for your brand.

Features include:

  • Keywords strategy – researching the right keywords allows us to target and match landing pages
  • On-site content – we build content that supports your keyword goals, including targeted landing pages
  • Competitor tracking – know where you stand withe benchmarked performance against competitors on Share of Voice, Ranking, and Local Ranking
  • Monthly in-depth strategy call – our subject matter experts meet with you every month to evaluate your SEO performance and keep you at the top of organic search results
  • On-page optimizations – monthly audits of your site help to identify and solve problems to improve your SEO results
  • Landing Pages – Search Optics can create and implement landing pages into your existing DDC website

Local Search & Reputation Management

Boost Search Performance with Managed Directory Listings

With 64% of customers using local listings to search for businesses, it is crucial to have up-to-date and accurate business information across a number of online directories. Our team continually claims, audits, and updates over forty listings with updated and relevant content to put your listings to work for you. We ensure your business will get noticed, reviewed, and located, so you’ll generate more leads and higher call volumes.

Features include:

  • 40+ directories covered – we cover top local search listings including Google+, Yelp, and Yahoo and more, so your listings are consistent across the web
  • Accurate information – maintained online listings ensure the accuracy of your business information, allowing your customers to find and contact your business when they are searching for you
  • Duplicate removal – our experts find and remove duplicate listings to ensure customers find you quickly and accurately
  • Monthly offers – Search Optics posts text-based offers to your directories and actively pushes phone calls to your locations
  • Reputation Management – we monitor and respond to online reviews on behalf of your brand, ensuring your customers are heard and helping you identify opportunities for customer service improvements

Social Media Management

Reach and Engage Social Audiences with Social Media Advertising

A well-managed social media program doesn’t simply accrue followers or collect “likes.” We optimize your presence on top social networks by delivering compelling display and video ads to a precise and highly-targeted audience. Search Optics focuses on engagements that drive results and brand loyalty. As one-time buyers become loyal clients or even advocates for your business, we use them to help extend your reach to new consumers and generate recurring ROI.

  • Increase Reach – develop original and curated ad content specific to your market to grow engagement, gain likes and shares, and generate more clicks at a lower cost
  • Target In-Market Shoppers – leverage user profiles, social and behavioral data to reach highly-targeted consumers and generate in-market leads
  • Drive Demand – use targeted ads to promote sales incentives, drive demand and increase leads
  • Video ads – promote video with targeted messaging to increase awareness and improve ROI
  • Track Results – optimize marketing efforts by tracking campaign impressions, shares, likes, website CTRs and form leads

UPTRACS® Reporting

Measure What Matters™

UPTRACS is a reporting platform that measures the effectiveness of each marketing dollar you spend to help you optimize campaigns – by tracking every response to your digital marketing efforts and calculating your offline conversion rates and cost-per-lead – all in real-time. This information gives you the confidence to make critical decisions about adjusting your digital strategy for maximum returns.

Features include:

  • Real-time measurements – UPTRACS monitors your campaigns and provides performance reporting 24/7
  • User-friendly dashboards – Easily-generated reports are intuitive, easy to read, and actionable
  • Built-in call log – logging calls is a standard feature with optional recording functionality to keep track of prospects and train your sales team to be on point
  • Conversion data – using UPTRACS, calculate offline conversion rates for phone calls, e-mails, and forms
  • Customizable – our proprietary technology allows for customized KPI implementation and tracking
  • Accessible – responsive reports can be accessed anywhere, anytime from any device, including mobile