Through the Mazda Digital Certified Program (MDCP), you can integrate trade-in tools into your website to drive more engagement and give your shoppers the information they need without having to leave your website.
Put the power of Black Book data and the proven performance of the Trade-in Estimator range to work for your website! Daily data collections from over 60 auto auctions will give your consumers the most accurate snapshot of the market for their valuable trade-in. A fresh and simple user experience helps to generate high quality, down funnel leads that close well above industry standards.Enroll NowLearn More
Founded in 1926, Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Our flexible LeadDriver trade-in tool integrates trusted Kelley Blue Book trade-in values directly into your dealer site. LeadDriver gives car shoppers the information they need, a Trade-In-Value, while providing dealers a robust lead that includes data on the shopper’s trade-in and Vehicle of Interest as well as their contact information.Enroll NowLearn More