Video Advertising for Service

Our industry-leading, micro-targeted video ad campaigns allow you to target prospects in your immediate area, engaging shoppers and driving traffic to your store. Using leading third-party networks and data management platforms, we’re able to find the best prospects to serve compelling video ads on hundreds of websites and gaming apps. Campaigns are highly effective at reaching and engaging service intenders with promotions and special offers to maximize ROI.

Package Includes:

• Targeted video campaign
• Campaign management and optimization
• Monthly reporting
• Inbound sales call tracking
• Video Showcase page with offer
• Website remarketing

YouTube Campaigns

The leading video source among new auto purchasers, your advertising can reach 92% of in-market shoppers on YouTube. With YouTube TrueView ads, you pay only when the entire video is watched or the ad is clicked. All other impressions are free.

We recommend: Targeting keywords or phrases that identify your ideal customer. Target audiences by demographics and by topics of interest, including those who show strong purchase intent.

Package Includes:

• One 20-second skippable video ad
• Targeted video campaign
• Campaign management and optimization
• Monthly reporting
• Video Showcase page with offer *if enrolled

Facebook and Instagram Video Campaigns

With 239 million monthly active U.S. users, Facebook video campaigns are among the most efficient and cost effective. Instagram provides a complementary media platform that attracts a younger audience who look for highly visual content and experiences.

We recommend: Because 85% of users view video without the audio, your ad units should be optimally sized and include large, readable text overlays. A clickable “learn more” button in your ad brings shoppers to your website. Add an evergreen Instagram campaign to your video strategy that is focused on immersive video on the small screen. Users want relevant, short and fast-paced ads that showcase your services in action.

Package includes:

• One 15-second Facebook/Instagram video ad
• Featured offer, dealer branding and call to action
• Campaign management and optimization
• Monthly reporting
• Video Showcase page with offer*if enrolled

Google DV360 Video Campaigns

Google’s DV360 allows you to place 30-second skippable pre-roll ads within a radius of your dealership on thousands of well-known websites and mobile gaming apps.

We recommend: Target in-market shoppers with specific service offers. While this platform has consistently outperformed all others when it comes to dealer website click-throughs, the biggest advantage is a highly engaged audience who will take immediate action when interest is piqued.

Package Includes:

• Targeted video campaign
• Campaign management and optimization
• Monthly reporting
• Video Showcase page with offer *if enrolled

Amazon Video Campaigns

Dealer-specific video ads brought to you by Amazon Advertising appear on the IMDb Freedive site and many of the top 100 third-party apps. Amazon’s trusted first-party data identifies auto intenders by segment and zip codes.

We recommend: Customized non-skippable dealer ad units are accessed through Amazon’s Fire TV. HD-quality, full-screen TV ads are a valuable addition to your overall video strategy. You can expect a 97% completion rate with this platform and CPMs in the $30 range, depending on your area.

Package Includes:

• Targeted video campaign
• Campaign management and optimization
• Monthly reporting
• Video Showcase page with offer *if enrolled